On March 8, 2018, Beijing-Kowloon Group--Jingqiu Brand Strategy Upgrade and Product Packaging Design Seminar was held in Xiaolan Base. Group Vice Chairman, Marketing Center, Brand Management Center, Technology Center, Purchasing Center, Operation Center The heads of various centers such as the Sales Management Department and the third-party brand marketing planning agencies of the Beijing-Kowloon Group gathered together to conduct in-depth discussions and communication on the packaging strategy and design of the Beijing brand products.
The meeting was mainly carried out by the heads of the third-party brand planning company of Beijing-Kowloon Group on the product strategy and packaging design of Jingqiu brand. The new product name, packaging structure, design concept and so on were brand-new. The design upgrade, a brand new Beijing ball product will soon be available.
The responsible persons of each center listened carefully to the report, and put forward their valuable opinions on the actual procurement, production, warehousing, logistics, handling and finished product costs, established an efficient communication mechanism, and reached a consensus of opinions.
Finally, the deputy director of Group Wu gave a high evaluation of this proposal, fully affirmed the initial results of the brand strategy upgrade, put forward higher requirements for the existing product upgrade program, and gave a substantial, breakthrough Guides and suggestions, and put forward new requirements for the promotion of the project. In the case of quality and quantity, it is necessary to speed up the progress of the project and ensure that the brand strategy upgrade is carried out quickly and efficiently.
In 2018, the Beijing-Kowloon Group will implement the new brand strategy upgrade of “new brand, new concept, new image, new product and new packaging”, which will surely be another new milestone for the development of Beijing-Kowloon Group and will surely become China. A new driving force in the green energy industry.